“Simple. Functional. Super Cute.^TM ”

We are simple people. We love function. And we aspire to be super cute. This is our mindset, our approach, and our goal. We observe what parents are doing on an everyday basis and swoop in to create a solution. BabbaCo products combine high function and high design. We are parents like you. We created products that made our lives easier and designed them to still feel “cool." If someone asked us to describe ourselves in 4 words or less, that would be our answer.

What does “BabbaCo” mean?

We get this question a lot. BabbaCo is a somewhat abstract celebration of the communication between our babies and parents. In every household, no matter what ethnicity, culture, or economic status, a baby has a “babba." The babba could be the blankie, the bottle, or the favorite teddy. However, your babba is something that only you and your baby know. BabbaCo celebrates that special bond and understanding.

Who is Jessica Kim? Is she real?

Jessica Kim is so real. She’s a mom, a wife, a serial entrepreneur, and just another woman trying to balance it all. Jessica strongly believes that every mom is entrepreneurial. Moms need to switch plans at the drop of a hat, be resourceful with what they have, and make things out of nothing (like creating a puppet out of your glove to get through that grocery line). Jessica designs her products with real parenthood in mind. She is not an expert mom at all; she doesn’t believe one exists. She’s ready to share her reality of being an entrepreneurial mom. Jessica celebrates that reality and dedicates herself to creating solutions for all of us...and why not look super cute at the same time?